Our team had the privilege of collaborating with the Kaua’i Lifeguard Association, a non-profit organization based on the island of Kaua’i. The Kaua’i Lifeguard Association’s central mission is to raise awareness and promote ocean safety both in and out of the waters surrounding Kaua’i. The organization reached out to Weekend Digital seeking assistance in several key areas, including brand development, website design and development, social media management, and content production.
One of the primary reasons the Kauai Lifeguard Association sought out Weekend Digital’s expertise was to revitalize its logo, creating a clear differentiation between its organization and the Ocean Safety Bureau which they support. Our team was thrilled to help with this task and worked closely with the Kaua’i Lifeguard Association to design a new logo and brand identity that was both contemporary and evocative of its mission.
In addition to brand development, we also provided a comprehensive suite of services to support the Kauai Lifeguard Association’s efforts to raise awareness about water safety. Our social media management team worked to expand the organization’s reach on various platforms, while our website development team created a visually striking and user-friendly website. Additionally, our content production team developed a variety of materials, including videos, photos, and infographics, to educate the public about ocean safety.
One of the most notable achievements of our work with the Kaua’i Lifeguard Association was the success of the organization’s website, which won in the online/interactive category for the Pele Awards 22′. The Pele Awards is an annual advertising awards program organized by the American Advertising Federation (AAF), which recognizes and celebrates the best creative work in the advertising industry. Entries are judged by a panel of industry experts based on the creative execution, originality, and overall effectiveness. Being recognized with a Pele Award is a significant accomplishment that acknowledges the talent and hard work of the team at Weekend Digital.
Overall, our partnership with the Kauai Lifeguard Association has been an immensely fulfilling experience for our team. We feel honored to support such a meaningful and impactful organization.
Pele Award 22′ – Online/Interactive category