Weekend Digital partnered with Kauai Backcountry Adventures to help them increase their market share and direct bookings in a highly saturated tour market on the island. Prior to this partnership, Kauai Backcountry Adventures relied mostly on traditional marketing channels such as print publications to promote their business. However, as social media usage was increasing, Kauai Backcountry Adventures realized that a social media-focused strategy would have greater reach and cost-efficiency.
To this end, Weekend Digital took over Kauai Backcountry Adventure’s social media marketing. The team improved the brand’s online appearance and engagement rate through the creation of original graphic, photo, and video content. Furthermore, the team worked with influencers and other significant media brands to boost brand awareness. These efforts led to increased engagement rates and reach in target markets like the mainland US, Australia, Canada, and Japan. The increase in social media presence also led to high-profile media placements and several viral videos that garnered over 55 million views combined.
These efforts led to a 21.5% increase in total sales and a 9.5% increase in direct bookings, equating to a $104.7k increase in sales year-over-year. Additionally, Kauai Backcountry Adventure’s social media following grew, with 33K followers across channels, a 72% increase since the start of the partnership. The Instagram account alone saw a 260% increase in impressions, 5,000% in engagements, and 1,392% increase in engagement rate.
Overall, the partnership with Weekend Digital allowed Kauai Backcountry Adventures to differentiate themselves and increase market share, as well as inspire potential customers while they were still making their travel plans. The social media presence also helpedKauai Backcountry Adventures to increase their reach and exposure, leading to valuable media placements in major publications and viral videos with millions of views.
- 21.5% Increase in Total Sales
- 9.5% Increase in Direct Bookings
- $104.7k increase in Sales YOY
- 916 Posts Published
- 6.8 Million Impressions
- 350K Engagements
- 72% Net Follower Increase
- 55+ Million Video Views
- Travel Insider (of Business Insider)
- Culture Trip
- Go Hawaii
- LA Times
- Travel Weekly
- Fodor’s Travel
- Hawaii Magazine